Find the people that will give you money & attention.
Actionable tips to use during launch.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Not always necessary, but they can have their perks!
Be personal, warm, and witty in your copy and marketing design.
⭐ Avoid corporate speak. ⭐️ Show off your personality —especially if you're a small team or solo-founder. ⭐️ In this meme-laden world, a joke (or several) will give most people a positive impression of your product.
Read helpful tweets from product designers—like Brian Norgard from Tinder & Sahil Lavingia from Gumroad.
10 questions pre-launch: —Who is it for —Are you shipping often —Who are you listening to —Are you taking care of your team —What is the wedge —Is there an apex experience —Are you extending an innate human behavior —Does your story line up —Can you simplify —Are you dogfooding
1,000 people on your mailing list is not validation. 1,000 people on your free plan is not validation. 1,000 people following you on Twitter is not validation. 1,000 people paying you actual money? Validation.
-Can you explain this product to me? -What is the one thing this product does well? -Would you tell a friend? -How does this product make you feel? -Where would this product fit into your daily routine?
When you talk to your customers or prospects, I have found that there is a question that always produces meaningful results: ask where they are now, where they want to be, and what stands in the way of getting there.
(Don't talk about your stuff. Ask them about theirs.)