Hey you, Product Checklist is on Product Hunt 🏆 😻


Launching Your Product

Find the people that will give you money & attention.

Best Practices

Actionable tips to use during launch.

Firstly —Be excited!

You’re sharing what you made with the world.

⭐️ The trolls may come, but don’t let them discourage you. Be grateful that they even paid enough attention to ridicule.
⭐️ 99% of people will be kind.

Launch early & often

You want to put your product in the hands of users ASAP

⭐️ The sooner you launch, the faster you get feedback —on whether the product works & whether people will use it and pay for it.
⭐ With increased frequency of shipping products and features, you'll gain more insights on how to properly build and sell.
⭐ Money only exists post-launch. Loss of money & loss of time exists pre-launch.
⭐️ Pre-launch == -$$$ --> Post-launch == +$$$

Launch into a community

e.g Product Hunt, Reddit, or create your own.

⭐️ It means putting your product into the hands of the people that will appreciate it most.
⭐️ Launching into the right community is like putting a round peg into a round hole. It will be properly received and assessed.

Avoid superfluous phrases in your copy

Ex. “This is the greatest product of all time!”

⭐️ In the tone-less world of the internet, it comes across as disingenuous and desperate.
⭐️ Instead, write something like, “This is a great product for X, Y, and Z.”
⭐️ You want to be specific and sound confident.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Optional practices

Not always necessary, but they can have their perks!

Be human!

Be personal, warm, and witty in your copy and marketing design.

⭐ Avoid corporate speak.
⭐️ Show off your personality —especially if you're a small team or solo-founder.
⭐️ In this meme-laden world, a joke (or several) will give most people a positive impression of your product.

Advice from successful product people 🗣️

Read helpful tweets from product designers—like Brian Norgard from Tinder & Sahil Lavingia from Gumroad.